NEW EBOOK COLLECTIONS
The Secrets To Creating Original, Funny Designs That Actually Sell
The T-Shirt world is flooded with low-quality designs, generic concepts and AI slop. Is it still possible to compete without following the crowd?
Michael Essek
Yes it is - but you won't make sales by copying what's already selling, creating variations of established designs, or churning out thousands of AI duplicates.
The key is to take a step back, and look at the big picture of what actually drives sales.
If you understand the fundamentals of what's really going on in the heads of buyers - then it's possible to not just compete - but to dominate in original, blue ocean markets.
I've been sharing these lessons from my 10+ years of selling funny T-Shirts online with my newsletter subscribers - and this new collection brings together the best of my essays and articles from the past 3 years.
These are THE big picture lessons every budding (or established) designer should know about selling funny T-Shirts online.
Read on to see everything that's inside...
BOOK ONE
How To Sell Funny T-Shirts
THE FUNDAMENTALS TO CONSISTENT SALES
What You'll Learn...
What does and doesn't sell on T-Shirts - pg. 13
Why strategies are not the same as platforms (and why this matters) - pg. 17
What your potential customers really want - and how to give it to them every time - pg. 19
Why your design skills are NOT going to make or break your sales - pg. 21
4 Forces that determine whether a potential buyer is going to pull their wallet out for your designs - pg. 25
The one signal you can rely upon to help you identify strong ideas (anybody can do this) - pg. 29
How to avoid working on designs that won't sell (which is easier than you think) - pg. 33
What Quentin Tarantino can teach you about designing funny T-Shirts - pg. 35
Why 'mass appeal' is a myth that will slow you down - pg. 38
The difference between bestselling T-Shirt designers and you - pg. 42
3 practical tips for unearthing $10k T-Shirt Design ideas - pg. 47
How you can reliably come up with good design concepts - and stop asking 'Why Didn't I Think Of That?' - pg. 48
The 5 types of T-Shirt Designs - and how to use them to develop a portfolio that stands the test of time - pg. 60
What really makes a good idea (and how to spot them) - pg. 63
Why you can't 'brute force' your way to great, original ideas - pg. 77
Full Chapter Breakdown:
18 Chapters, 83 pages and over 10k words of big picture lessons, principles, fundamentals and tips to help you sell more Funny T-Shirts.
1. How To Sell Funny T-Shirts Online
2. Losing Tunnel Vision
3. What They Really Really Want
4. Primitive Forces
5. 3 Reasons To Create Things That Make You Laugh
6. Follow Your Nose
7. Directed by Quentin Tarantino
8. Tortured T-Shirt Designers Department
9. Selling $10k T-Shirt Designs
10. Do Your T-Shirt Ideas Suck?
11. Why Didn’t YOU Think Of That?
12. Don’t Get Blinkered
13. What Makes A Good Idea A Good Idea?
14. 3 Reasons To Get An Underhill
15. The Pareto Principle For Artists
16. How Many Designs You Need
17. Why Greatness Cannot Be Planned
18. Asking The Opposite
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How To Sell Funny
T-Shirts
eBook
A new collection of essays, lessons and tips to discover original, funny concepts and get more sales.
$29.99
BOOK TWO
Snowclones For T-Shirts
Easy To Use Templates For Original, Funny T-Shirt Ideas
What You'll Learn...
13 'Plug-In Phrases' (fill-in-the-blanks) perfect for T-Shirt design idea generation and brainstorming
Hundreds of real-world examples (including images) of completed designs, plus original, unique ideas from me
Detailed instructions for each - including 'How To Use It' sections and bonus breakdowns for additional levels and variations
This is a 'hands on', practical toolkit for creative idea generation. Simply open it up with a topic or trend in mind, and watch the original ideas tumble out. You'll see how this frameworks work - and easy it is to use them to find your own killer ideas.
Full Chapter Breakdown:
13 Chapters, 81 pages and over 5k words of practical, 'step-by-step' idea generation workflows.
1. You Had Me At (X)
2. Born To (X)
3. No (X) Left Behind
4. Choose Your Weapon
5. (X) Is My Love Language
6. (X) Made Me Do It
7. You Can’t Scare Me… (X)
8. Sorry For What I Said When (X)
9. (X) Survivor
10. What Part Of (X) Don’t You Understand?
11. It’s A Great Day To (X)
12. I Was Told There Would Be (X)
13. Smile If (X)
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Snowclones For
T-Shirt Designers
eBook
13 Easy to use templates and frameworks for original and funny T-Shirt idea generation, fast.
$23.99
BOOK THREE
Hold On To Your Bots
What AI Means For Your Designs & Your Business
What You'll Learn...
The first great use case of AI for designers (without feeling icky) - and why this is a huge time saver - pg. 11
What most artists and designers still don't see about the AI revolution - and how you can take advantage of it - pg. 17
Why AI isn't just about creating MORE STUFF (and why this will be much more important in the future) - pg. 19
The big AI pitfall that most designers and sellers are falling into - and how to avoid it - pg. 22
Why AI changes NOTHING about the fundamentals of selling original designs - pg. 25
The 'AI look' that non-designers think is attractive but buyers hate (and what to do instead) - pg. 30
How to understand what a design really 'IS' - and why this matters if you want higher sales - pg. 35
What Quentin Tarantino can teach you about designing funny T-Shirts - pg. 35
How designing is like investing - and how to position your designs are long-term investments - pg. 39
How AI can actually make you LESS effective - pg. 42
Full Chapter Breakdown:
10 Chapters, 44 pages and over 5k words of thoughts and advice on dealing with the AI revolution in the design and art worlds.
1. Garbage In, Garbage Out
2. Why Many Will Miss This Opportunity
3. More Work For Bigger Rewards
4. Twain On The Brain
5. Recent Realisations
6. AI Disruption And Creativity
7. This Is What A Non-Designer Thinks A Good Design Looks Like
8. Design + ? = Success
9. Why Designing (This Way) Is Like Investing
10. Plato On AI
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Hold On To Your Bots
eBook
What AI means for your designs and your business - and how to adapt.
$23.99
BOOK FOUR
Better Ideas, Better Results
Thoughts & Advice On Fixing Everything - By Fixing Your Ideas
What You'll Learn...
What to do if a design isn't generating sales (hint: it's not a design issue) - pg. 11
Why your designs might be 'saying' the wrong thing - and how to fix it - pg. 14
The two ditches you need avoid if you DON'T want to be a 'starving artist' - pg. 16
Why George Clooney isn't all he's cracked up to be (and the important lesson this teaches us) - pg. 22
What the REAL JOB of a designer is - and how to do it well - pg. 24
The difference between 'Selling' and SELLING that you need to understand - pg. 34
What really matters most if you want to build a REAL business (and the 2 things most people THINK is most important) - pg. 36
What Warren Buffet said about idiots, and why this matters for the type of designs you should be creating - pg. 44
Why 'the idea problem' is strangling your business before it gets out of the blocks - pg. 46
What 'Idea Inflation' is - and what you should do a bout it - pg. 49
What you can learn from champion chess players about 'starting from scratch' - pg. 51
The 3 questions you should be able to answer about every design - and the best answers to question 2 - pg. 52
The 3 levels or layers you want to have in your designs for maximum impact - pg. 57
Why there is no such this as 'your niche' - and why this is good news (once you get it) - pg. 59
How exactly to think like a buyer to arrive at killer original ideas - pg. 66
Full Chapter Breakdown:
20 Chapters, 67 pages and over 7k words of tips, tricks and lessons to help you find better ideas.
1. The Law Of The Hammer
2. Say What They’re Thinking
3. The Two Ditches
4. Your Design Is Also Your Marketing
5. A Man Of Constant Sorrow
6. Make It Pop
7. The Blank Slate
8. But You Didn’t
9. Selling vs. Selling
10. Beginner T-Shirt Designer Mistakes
11. Why You Don’t Need The Gym
12. Why Endless Possibilities Are Bad
13. When The Light Went Out
14. Idea Inflation
15. Starting From Scratch
16. Know Your Buyers WHY
17. Y’all Need Nietzsche
18. Rollin’ On The River
19. My Son’s Paper Aeroplane Addiction
20. Think Like A Killer
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Better Ideas, Better Results
eBook
A new collection of concise essays and articles to help you fix your idea generation problems.
$23.99
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